What makes Google’s Verified Calls different from a regular Caller ID?

A Regular Called ID usually provides the registered details of the business, however they fail to communicate information further beyond that. 

A Verified Caller ID by Google, on the other hand, provides:

Branding: Clearly displays the name and logo for the business to help in recognition. 

Verification: The verified tick mark clearly communicates that the business is authentic, so that customers know when to pick up the phone. 

Context: This goes the extra mile and gives the customers the reason why the business is calling them.